PEOPLE
Industry is Powered by
A STUCCO Case Study Featuring:
Behind all the greatest products and services are specialized people dedicated to their craft. Just like those people, STUCCO is committed to celebrating the innovative human spirit and telling impactful stories that last.
Better People = Better Products
Great culture allows for disruptive industry solutions. We specialize in highlighting the human contributions to culture over time, building brands into trusted thought leaders.
We partnered with the HR department at Commvault—a data protection and management software company–to design a careers website that organically takes applicants on a story driven experience. The result was higher retention and recruitment of quality talent rather than a massive quantity of applicants.
Authenticity Builds Trust
Each client is the hero of their own story and authentic art inspires a workforce to see themselves in that story. This poem—created to inspire the workforce at Salesforce—demonstrates how art can ground culture in today and build trust in the future of the organization.
With each step in our creative process we invite conversation and collaboration so that everyone feels a deeper connection to the product. The result: a sense of community, trust, and loyalty to the goal.
Marmon Keystone, a large-scale distributor of pipe and tube, identified value in sharing the wisdom and experience of their leadership and employees to newly hired team members. We created a series of videos that shares best practices, values, and advice from each employment area in order to create a sense of community and guide the brand perception.
Sharing Wisdom & Experience
Incorporating this video series into the onboarding process, fostered a culture that emphasizes continuous learning and improvement as well as a spirit of innovation and collaboration, leading to better outcomes and greater success for the organization.
By investing in media-related activities, such as advertising, content creation, or social media marketing, any organization can increase its visibility and reach a larger audience. This increased exposure can lead to higher sales, more leads, or increased brand awareness, all of which can positively impact a business's bottom line.
Return on Investment
We partnered with Hoffer Plastics—an industry leader in plastic molding injection—to increase leads on quality employee candidates through a targeted storytelling campaign. The results yielded a click through rate 234% higher than the industry average. Hoffer Plastics was able to recruit more high quality employees and increase their brand presence during an industry-wide labor shortage
Building the Future Brand
A holistic perspective is essential when creating media focused on people. It helps to ensure that the content is both comprehensive and empathetic, providing a deeper understanding of the human element of any organization.
Storytelling allows individuals to connect with the experiences and perspectives of others, including those who have overcome challenges or pursued their dreams despite obstacles. This can provide individuals with a sense of hope and inspiration, and help them to see that their own struggles and aspirations are part of a larger narrative of moving each person and each brand towards its destiny.
